Presentation Boards - Dec, 09

These are images of what my New look brand managment boards currently look like. I plan to add to them further before they are handed in. The first board shows the Autumn/Winter range I have created for New Look. The second board gives a description of the brand and the customers of New look, it also describes their current involvment in social responsibilities as well as images of their advertising in magazines.

Here are some more examples of advertising that New Look do in the press. I scanned these images in from weekly magazines 'Look' and 'Glamour'. They are promoting the Autumn/Winter ranges at New Look.

Examples of advertising

These are some examples of the advertising that New Look do. these images are from the New Look website and show advertisments on transport links.

New Look Most Wanted magazine

This is an example of New Look's in house magazine which is free in stores. It helps to promote their products and gives the customer knowledge of upcoming events and collaborations happening at New Look.

Examples of Dresses at New Look

These are a selection of summer dresses at New Look for Spring/Summer 2010. The prices range from £8 to £25.

Brand Manager role

People who work in brand management are responsible for conveying the right brand image to consumers in order to increase product sales and improve market share. Duties may include:

•researching consumer markets and monitoring market trends
•looking at the pricing of products and analysing the potential profitability
•exploring new ways to communicate with customers
•generating names for new and existing products and services and coming up with packaging designs
•overseeing the production of TV, newspaper and magazine adverts
•liasing with art designers, copywriters, media buyers and printers
•ensuring the designs and messages in marketing literature and campaigns meet the company brand and regulatory guidelines
•monitoring consumer reactions through focus groups and market research.

This is from the Connexions Direct website and is a brief description of the role of a Brand Manager.

The New Look brand

Our Brand
We're all looking for something new and exciting to wear but it can be hard to find what's just right for you - and at the right price.
This is where New Look comes in. Our brand pillars of fashion excitement, value and newness are at the heart of everything we do. We deliver irresistible fashion at brilliant prices which means more fashion excitement for our customers - more of those 'Wow! Look what I've just found' moments.
This means we can take on the competitors - with genuinely surprising prices and with fashion credentials that stand us apart from other value retailers.
Our values
From talking to our customers we have found there are three things that make New Look different.
We are impatient. We love the speed and urgency of the fashion business so we always keep things new and fresh so we give customers plenty of reasons to keep coming back.
We are confident. We try new things, we take big risks otherwise our business wouldn't have grown so fast with so many best sellers. We're also confident in our customers, we listen to them all the time and trust what they tell us.
New Look is fun. Customers love the excitement and possibility of fashion which is why we are lively, friendly, optimistic with an unfailingly positive attitude to life.
This is taken from the New Look website and describes how New Look identify themselves as a brand.

About New Look

New Look opened its first store in 1969 and has grown to become one of the UK’s largest fashion retailers with over 600 stores nationwide and 1 in 3 women shopping their every year! They offer the latest fashions for men, women and children, including smart evening wear, stylish casual wear, maternity wear, footwear and accessories. New Look brand essence - fashion for all.
They strive to deliver irresistible fashion gems for all their customers
They love fashion. But also have an instinct for how real people live their lives and their fashion. They believe it’s about bringing customers the best fashion trends but also listening to them about what works.
New Look is a prominent player on the high street with more than 610 stores in Britain and Ireland, 325 stores in France and Belgium (mainly owned by its Mim subsidiary) and 25 franchises in the Middle East and Russia. New Look's majority owners are the private-equity investors Permira and Apax Partners. During FY08/09 sales rose 16% to £1,325m under the leadership of Carl McPhail, Chief Executive Officer.
New Look has ranked 30 in the Sunday Times 100 Top Track 100 private companies.

Fabric Samples

I scanned these fabrics in for use in my Autumn/Winter 09/10 range for New Look. They are all woven fabrics. The two black fabrics could be used for party dresses for the winter season.