The New Look brand

Our Brand
We're all looking for something new and exciting to wear but it can be hard to find what's just right for you - and at the right price.
This is where New Look comes in. Our brand pillars of fashion excitement, value and newness are at the heart of everything we do. We deliver irresistible fashion at brilliant prices which means more fashion excitement for our customers - more of those 'Wow! Look what I've just found' moments.
This means we can take on the competitors - with genuinely surprising prices and with fashion credentials that stand us apart from other value retailers.
Our values
From talking to our customers we have found there are three things that make New Look different.
We are impatient. We love the speed and urgency of the fashion business so we always keep things new and fresh so we give customers plenty of reasons to keep coming back.
We are confident. We try new things, we take big risks otherwise our business wouldn't have grown so fast with so many best sellers. We're also confident in our customers, we listen to them all the time and trust what they tell us.
New Look is fun. Customers love the excitement and possibility of fashion which is why we are lively, friendly, optimistic with an unfailingly positive attitude to life.
This is taken from the New Look website and describes how New Look identify themselves as a brand.