People who work in brand management are responsible for conveying the right brand image to consumers in order to increase product sales and improve market share. Duties may include:
•researching consumer markets and monitoring market trends
•looking at the pricing of products and analysing the potential profitability
•exploring new ways to communicate with customers
•generating names for new and existing products and services and coming up with packaging designs
•overseeing the production of TV, newspaper and magazine adverts
•liasing with art designers, copywriters, media buyers and printers
•ensuring the designs and messages in marketing literature and campaigns meet the company brand and regulatory guidelines
•monitoring consumer reactions through focus groups and market research.
This is from the Connexions Direct website and is a brief description of the role of a Brand Manager.
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