The New Look customer

Many people love New Look and with over 1000 stores providing fashion for women, men, teens and children, it is difficult to describe one single New Look customer. That said, these are our two main groups.
Bags of fashion - our female customer
Most of our women customers are keen shoppers. They love to bag a bargain and get a real thrill from finding that killer fashion item. They want clothes that are bang-on trend but that also fit their style and life.
Look good, feel good - our male customer
Our male customers like to shop and enjoy fashion but perhaps don't need quite as many new clothes as the girls. However, when they do buy, it's very important for them to get it right and to feel confident about their fashion. And of course, as keen New Look shoppers, price is really important - the more fashion they can afford the better.
This is why we spend time listening to our customers all over the world. We talk to them in the stores, in groups and one-on-one. We also have an online community of New Look shoppers who give us feedback 24/7. This means we can keep delivering new ideas, new looks and new reasons to keep coming back.

This is froom the New Look website and describes New Look percieve their customer and the customer they are trying to target.